1. BUSINESS MODEL OVERVIEW

1. PRNV Services is a subscription-based lead generation platform.
2. Connects Customers and Technicians directly.
3. ZERO commission on technician work value.
4. Technicians keep 100% of earnings.
5. Franchisee earns from technician subscriptions (Plan A & Plan B).
6. Recurring income model through monthly renewals.
7. One Franchisee = One Exclusive PIN Code (No overlap).

2. FRANCHISEE ROLE & CORE RESPONSIBILITY

1. Primary Job: Lead Generation.
2. Secondary Job: Technician Enrollment.
3. Maintain 120 Plan A enrollments per month (Mandatory).
4. Maintain 220 Plan B enrollments per month.
5. Deliver 36 quality leads per Plan A technician.
6. Maintain 70% lead effectiveness.
7. Keep rejection rate below 25%.
8. Manage tele-callers + field marketing team.
9. Ensure technician satisfaction & renewals.

3. INVESTMENT & MONTHLY EXPENSES

1. Required Capital: ₹15–18 Lakhs (6-month runway recommended).
2. Monthly Operational Expense: Approx ₹2,50,000.
3. Includes: PRNV Subscription, Tele-callers, Field Executives, Marketing Budget, Office Expenses.
4. Franchisee Subscription Fee: Non-refundable.
5. Goodwill Fee: Non-refundable (as applicable).

4. INCOME STRUCTURE

1. PLAN A: Technician Subscription ₹3,540 (Early) / ₹7,080 (Standard).
2. Franchisee Commission: ₹1,200 per enrollment and renewal.
3. 36 Leads Guaranteed per technician.
4. 45 Leads for on-time renewal.
5. PLAN B: Technician Subscription ₹1,180.
6. Franchisee Commission: ₹400 per enrollment and renewal.
7. No guaranteed leads.

5. BREAK-EVEN MODEL (WITH DISCIPLINE)

1. Maintain 120 Plan A enrollments/month.
2. Maintain 100 Plan A renewals/month.
3. Maintain 220 Plan B enrollments/month.
4. Maintain 200 Plan B renewals/month.
5. Month 1 – Investment phase.
6. Month 2 – Operational break-even possible.
7. Month 3 – Cumulative break-even achievable.
8. After Month 4 – Strong recurring profit.
9. Renewals compound monthly.
10. Income grows every month if retention maintained.
11. Break-even depends entirely on performance.

6. WHY RENEWALS ARE THE REAL PROFIT

1. New enrollments create base.
2. Renewals create compounding income.
3. Every month renewal count increases.
4. Higher retention = exponential growth.
5. Focus on satisfaction = long-term income stability.

7. REFERRAL SYSTEM – POWERFUL GROWTH ENGINE

Franchisee Can Appoint Referrals.Who Are Referrals ?

1. Local influencers.
2. Shop owners.
3. Existing technicians.
4. Marketing agents.
5. Apartment association contacts.
6. Field network partners.

8. BENEFITS TO FRANCHISEE BY APPOINTING REFERRALS

1. Faster technician enrollment.
2. Reduced field marketing pressure.
3. Lower cost per acquisition.
4. Faster territory penetration.
5. Wider market reach.
6. Scalable growth without increasing salary expenses.
7. Community trust building.
8. Increased renewal stability.
9. Higher lead inflow through network.
10. Passive expansion within same PIN code.

9. BENEFITS TO REFERRALS

1. Earn commission per technician enrollment.
2. Earn recurring income from renewals (if structured).
3. No heavy investment required.
4. No office required.
5. Work flexible hours.
6. Simple referral-based income model.
7. Opportunity to grow into sub-network builder.
8. Performance-based earnings.
9. No liability in operations.
10. No customer handling responsibility.

10. LEAD GENERATION SYSTEM

Franchisee must generate 4,320+ leads per month.

1. Sources: Tele-calling, Door-to-door marketing, Google Ads, Social Media Ads, WhatsApp campaigns, Customer referrals, Technician referrals.
2. Leads must be verified
3. Lead must be within assigned PIN code.
4. Genuine service requirement.
5. Replacement provided for valid rejections.
6. Maintain 70% effectiveness.

11. TECHNICIAN VALUE PROPOSITION

1. 0% commission on work.
2. 100% payment directly from customer.
3. No TDS deductions.
4. No payment delays.
5. Fixed predictable subscription.
6. Professional profile page.
7. Powerful self-billing dashboard.
8. Customer reviews & ratings.
9. Direct bookings.
10. 36 guaranteed leads (Plan A).

12. CUSTOMER BENEFITS

1. No platform commission.
2. Up to 20% lower pricing.
3. Transparent rate card.
4. Direct technician contact.
5. No hidden charges.
6. Up to 38% savings vs commission platforms.

13. EXCLUSIVE TERRITORY ADVANTAGE

1. One Franchisee = One PIN code.
2. No internal competition.
3. Full technician rights in area.
4. Full customer acquisition rights.
5. First priority for adjacent expansion (based on performance).

14. RISK FACTORS

1. Income is NOT guaranteed.
2. Performance-based business.
3. Requires 56+ hours/week initially.
4. Requires team management.
5. Requires marketing consistency.
6. Poor lead quality = renewal drop.
7. High rejection rate reduces profit.
8. Underperformance may lead to territory review.

15. DISCLAIMERS (VERY IMPORTANT)

1. This is a BUSINESS OPPORTUNITY, not employment.
2. All fees are NON-REFUNDABLE.
3. Income depends entirely on Franchisee performance.
4. Break-even projections are based on disciplined execution.
5. PRNV does not guarantee income.
6. Technicians are fully responsible for workplace damages.
7. PRNV is not liable for technician service disputes.
8. Franchisee must comply with all local laws & taxation.
9. Market conditions may affect performance.
10. Figures shown are model-based projections, not promises.

16. SUCCESS FORMULA (FINAL SUMMARY)

1. Focus on Plan A enrollments.
2. Deliver 36 quality leads without fail.
3. Protect renewal rate above 80%.
4. Control expenses strictly.
5. Build strong referral network.
6. Maintain technician trust.
7. Monitor lead quality daily.
8. Scale only after system stability.